![]() ![]() One study found that landing pages with explainer videos have an 86% better conversion rate than those without.įREE DOWNLOAD: 5 BENEFITS OF VIDEO MARKETING INFOGRAPHICīesides video being most consumers’ preferred way to learn about a company and their product or services, they’re also beneficial for your internal team, particularly your sales department. That’s because, in general, people prefer video over text. ![]() ![]() Ultimately, an explainer video answers the questions, “Who are you and what do you do?”īeyond the multitude of benefits of an explainer video, they’re also a great way to engage potential customers. This article will outline the benefits of an explainer video including the different types of videos that can help elevate and optimize your video marketing strategy.Īn explainer video is a marketing tool to introduce your company and summarize the basics of your brand such as your product and services. We’ve interviewed supplier diversity managers at places like Facebook and Microsoft who say explainer videos can help set companies apart when pitching new partnerships. In our fast-paced world of endless to-do lists, getting quick facts or a quick overview of something is preferable for most people.Įxplainer videos serve as a bridge for those who want to research a specific company or product but might not necessarily have the time to do so thoroughly.Īs a creative marketing agency, VMG Studios has been recommending explainer videos to our clients for years. These ice breakers are designed to quickly get to know someone, and the same basic information is important for consumers when trying to choose a company to hire or a product/service to purchase. How many places have you lived in your life? What’s one unique thing about yourself you want to share? Whether you’re on a first date, taking an online college class, or at a networking conference, ice breakers seem to be pretty common. ![]()
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